Launch of a new-to-the-world technology, a start-up, a new trend, add a new purchase driver, create a new subcategory, build a new range. 

Relaunch a product,  restructure the portfolio, cut the tail, rebrand or reposition, etc. 

From vision to values, business model generation, from concept to value proposition, from marketing strategy to launch implementation, we developed a strong expertise in helping clients from an engineer’s product idea all the way to commercialisation.