Waarom wij ?

De sectoroverschrijdende marketingervaring van 20+ industriën geeft een onmiddellijk boost en biedt innovatieve invalshoeken voor ELK type marketingprobleem.

ex-Marketing Directors that bring a unique mix of cross-sector marketing expertise. Born & bred in multinationals, we worked on top brands at local & international level (Kleenex, Evian, Omnibionta, Orange, L’Oréal...). We bring you senior decisionmakers as sparring partners to challenge you at par level. We confront you with what’s happening outside your industry walls. We love to shake common rigidities, category codes, accepted rules, unquestioned assumptions. We believe pioneers can accelerate towards massive adoption by "lending" proven strategies and tactics, implementing them rapidly & at low cost. 

Decode + Explore + Transpose We act as bridges. We build strategic connections between unrelated industries. Each marketing issue is unique, but reframing it from distance, we draw parallels between marketing cases, exploring an infinity of sectors, start-ups and markets.

Based on our cross-sector marketing experience, we will then transfer and adapt learnings from the most advanced strategies and tactics onto your specific challenge/category. Beyond screening (which a computer could do), we add a layer of associative strategic thinking into the mix to get to a solution which is both creative, intelligent, innovative and unconventional in your industry. 

We have a clear preference for clients on a mission to deliver positive impact to society.  We believe marketing should be rebaptised to "Change Acceleration". We can get #sustainable out of its niche & recruit the mass consumer into green consumption (#SDG12)! We are keen to co-create impact with daring leaders, whether they're in B2B, OTC, B2C or NGOs... Be it health, cleantech societal, social, durable, energry-efficiency, shared value, recycling, vegan or organic, we are sector-agnostic but for positive impact projects. Be it societal , social or sustainable, our ambition is to improve the planet we will leave behind and the joyful herd that inhabits it... In short, we look for warm, entrepreneurial rebels that challenge status quo. 


Positive impact

Our mission is to drive sustainable consumption (#SDG12). Marketing for good. Societal improvements. Healthier habits. Apply strategy to positive change acceleration.

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We identify

We “own” our clients’ business. We act in “we”.  We tend to become believers when understanding all the work behind the blinds. Our job is to make that story visible.

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Hard questions for the better

Being independent, we have the political freedom to challenge every aspect of clients’ approach. On par with CEOs or kings, we dare to question with authenticity.

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Differentiating & Disruptive

We love pioneers’ vision, they shift entire industries upwards. Passionate about innovation, we go for breaking new ground and inventive ways to raise attention.

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Over ons

Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo