As an architect, the Markitects help clients with the dream strategy, marketing plan or ideal home. Client teams can then implement or we act as outsourced marketing directors to coordinate execution with specialists.

IBA,  the world’s leading provider of solutions for the diagnosis and treatment of cancer, is a pioneer in its field.

They requested us to take a strategic look at new ways to perform collaborative research.

We scoped out how to launch an open innovation platform to communicate more broadly around IBA's cutting edge research and allow co-creation with a broader number of stakeholders in radiology research teams and large hospitals acros the world.

IBA wanted to created buy-in with key specialties at an earlier stage of the purchasing cycle. We were asked to translate this technical concept into a multi touch point communication campaign. 

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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo