Marketing benchmarks and cases in Belgium
Work

Work

As an architect, the Markitects help clients with the dream strategy, marketing plan or ideal home. Client teams can then implement or we act as outsourced marketing directors to coordinate execution with specialists.
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All Digital B2B B2C Positioning HCP Launch Marketing plan Marketing strategy Pharma/OTC Pioneer Public Service Societal Conversion journey Sustainable Relaunch
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PROMOTE VACCINATION

PROMOTE VACCINATION

Inject consumer marketing in Health Care in order to gain B2C demand for vaccines. 
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CLASSCONTACT (Non-profit)

CLASSCONTACT (Non-profit)

Corporate Rebranding & Marketing Strategy to growth hack their fundraising efforts 
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GEVERS GROUP

GEVERS GROUP

Positioning : Define Vision & Mission of a European lawyer services' company
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ANONYMOUS POLITICIAN (government)

ANONYMOUS POLITICIAN (government)

Election campaign for major city elections: leverage marketing to convince voters 
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IBA - HEALTH CARE

IBA - HEALTH CARE

Translate technical concept into appealing marketing campaign
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SME FINANCING (government-to-business)

SME FINANCING (government-to-business)

Renew corporate brand / brand architecture of a major G2B institution for walloon SME awareness
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AEDES (government)

AEDES (government)

Restore government-to-consumer brand trust to expand access to generic drugs in Africa
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ORANGE

ORANGE

Infuse FMCG thinking, acting as Marketing Director ad interim in the B2C board.
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SIMONE A SOIF!

SIMONE A SOIF!

Craft a compelling positioning for organic B2C drinks to stand out in a crowded drinks market
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ONELIFE

ONELIFE

Full marketing audit & strategy review for medical device start-up in hospital hygiene
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MERCK

MERCK

Consult'erim for OTC brands' portfolio, towards both HCP & Consumer.  
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P&G HEALTH

P&G HEALTH

Inject B2C marketing into HCP multi-channel touch points to protect nr 1 market share. 
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EEZYM

EEZYM

Launch of a range of B2C home hygiene products into one strong challenger brand.
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REALCO

REALCO

Penetrate conversion journeys of B2B industrial buyers of European food processing industry.  
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OMEGA PHARMA

OMEGA PHARMA

OTC dermocosmetics - from 360° brand portfolio audit to marketing strategy
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SHURGARD SELF-STORAGE EUROPE

SHURGARD SELF-STORAGE EUROPE

Reframing the Marketing Strategy by injecting FMCG thinking into brand plans 
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TRANSITION TOWNS (Non-profit)

TRANSITION TOWNS (Non-profit)

Co-create the sensibilisation strategy to drive sustainable habits with non-seekers. 
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SAVENCIA / BONGRAIN

SAVENCIA / BONGRAIN

Coordinate the 360° Benelux launch of a new product range in a new B2C cheese category.

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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo. 

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+32 473 43 00 59

gregory.berleur@theMarkitects.com