Inject consumer marketing in Health Care in order to gain B2C demand for vaccines.
Corporate Rebranding & Marketing Strategy to growth hack their fundraising efforts
Positioning : Define Vision & Mission of a European lawyer services' company
Election campaign for major city elections: leverage marketing to convince voters
Translate technical concept into appealing marketing campaign
Renew corporate brand / brand architecture of a major G2B institution for walloon SME awareness
Restore government-to-consumer brand trust to expand access to generic drugs in Africa
Infuse FMCG thinking, acting as Marketing Director ad interim in the B2C board.
Craft a compelling positioning for organic B2C drinks to stand out in a crowded drinks market
Full marketing audit & strategy review for medical device start-up in hospital hygiene
OTC dermocosmetics - from 360° brand portfolio audit to marketing strategy
Inject B2C marketing into HCP multi-channel touch points to protect nr 1 market share.
Consult'erim for OTC brands' portfolio, towards both HCP & Consumer.
Launch of a range of B2C home hygiene products into one strong challenger brand.
Penetrate conversion journeys of B2B industrial buyers of European food processing industry.
Reframing the Marketing Strategy by injecting FMCG thinking into brand plans
Co-create the sensibilisation strategy to drive sustainable habits with non-seekers.
Coordinate the 360° Benelux launch of a new product range in a new B2C cheese category.
Independent Cross-Industry Marketing Consulting network:
the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².
Keen preference for pioneers exploring the edges of status quo.
+32 473 43 00 59
gregory.berleur@theMarkitects.com