Renew corporate brand / brand architecture of a major G2B institution for walloon SME awareness
Stimulate What-iffers who lift us up from our rails.
Love annoying Why-ers who refuse the “always-done”. Invite new angles that elevate debate.
Seek Unconventional. Unorthodox. Original eyes. Welcome brave pioneers, who dare to be disapproved by crowds & still believe.Read more ...
By now even ostrich businesses are aware of a climate issue. We've had the youth in the streets, alarmist scientists and 🙏 Greta's.
What if we all change gear, from awareness 😡 to solution-crafting across industries?
Welcome the Do decade. It's an AND❌AND❌AND story : Each of us, within our personal scope, can we rethink every routine under our control?
“Be yourself, everyone else is already taken”. Differentiation is how your brand is set apart from competition. Copycat marketing or incremental innovation (doing things a bit better vs. the others) will only buy time until the next price battle.
To have an impact on growth, differentiation must be perceived.Read more ...
Behavioral science looks into psychological and social mechanisms which enter into action in our everyday decision-making. 'Nudges' are one type of interventions that have been used since long in marketing, but have now be quantified and fine-tuned to become a key communication element of any brand or government.
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Independent Cross-Industry Marketing Consulting network:
the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².
Keen preference for pioneers exploring the edges of status quo.
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