Will your company lead and differentiate? Or wait and just comply? Some argue the market isn't ready. Pioneers create the market, and make mindsets evolve.

We believe sustainable behavior change is like any type of innovation.

It needs to cascade from the 10-15% niche of early adopters to the mass-consumer. From convinced idealists to more indifferent pragmatists.


Marketing skills are vital to help reach scale beyond the current niche of eco-conscious consumers. We see our job as marketers to make positive use of all the marketing science. We know how to reach the mass consumer. in order to have a significant impact on the planet, a fact-based / scientific doom & gloom approach doesn't trigger action.

We need to inspire the indifferent. Ignite the desire. Habit change must be AND sustainable AND sexy.  


In a globalized world, multinationals are continuously competing for our attention. With limited resources, eco-friendly alternatives need to use the most advanced and clever strategies to achieve stopping power & conversion, mostly without big budgets. Now sustainable entrepreneurs don’t like the M-word. But they do want to reach the masses fast. Marketing is a tool to get there.

So we now call it “Change acceleration” from now on.

Accelerate consumers' shift to sustainable solutions
by using multinationals' marketing science to touch
the (less involved) masses.


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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo