We have a clear preference for clients on a mission to deliver positive impact to society.  We believe marketing should be rebaptised to "Change Acceleration". We can get #sustainable out of its niche & recruit the mass consumer into green consumption (#SDG12)! We are keen to co-create impact with daring leaders, whether they're in B2B, OTC, B2C or NGOs... Be it health, cleantech societal, social, durable, energry-efficiency, shared value, recycling, vegan or organic, we are sector-agnostic but for positive impact projects. Be it societal , social or sustainable, our ambition is to improve the planet we will leave behind and the joyful herd that inhabits it... In short, we look for warm, entrepreneurial rebels that challenge status quo. 

Decode + Explore + Transpose We act as bridges. We build strategic connections between unrelated industries. Each marketing issue is unique, but reframing it from distance, we draw parallels between marketing cases, exploring an infinity of sectors, start-ups and markets.

Based on our cross-sector marketing experience, we will then transfer and adapt learnings from the most advanced strategies and tactics onto your specific challenge/category. Beyond screening (which a computer could do), we add a layer of associative strategic thinking into the mix to get to a solution which is both creative, intelligent, innovative and unconventional in your industry. 

ex-Marketing Directors that bring a unique mix of cross-sector marketing expertise. Born & bred in multinationals, we worked on top brands at local & international level (Kleenex, Evian, Omnibionta, Orange, L’Oréal...). We bring you senior decisionmakers as sparring partners to challenge you at par level. We confront you with what’s happening outside your industry walls. We love to shake common rigidities, category codes, accepted rules, unquestioned assumptions. We believe pioneers can accelerate towards massive adoption by "lending" proven strategies and tactics, implementing them rapidly & at low cost.