Launch of a new-to-the-world technology, a start-up, a new trend, add a new purchase driver, create a new subcategory, build a new range.
Relaunch a product, restructure the portfolio, cut the tail, rebrand or reposition, etc.
From vision to values, business model generation, from concept to value proposition, from marketing strategy to launch implementation, we developed a strong expertise in helping clients from an engineer’s product idea all the way to commercialisation.
Based on your issue, we will identify adequate tools. Start-ups or SME don’t have millions for TV like multinationals do.
Acquisition - Adoption acceleration - Behavioral science - Brand Architecture - Change Management - Content Strategy - Conversion Journey - CX - Data - Digital - Growth Hacking - HCP marketing - Positioning - Predictive churn analysis - Purpose and Values - Media plans - Social Media - Touch point sequencing - UX - Value delivery
Marketing facets and tools are too many to list here. We bring senior marketing skills from 20+ sectors, and work with experts and specialist agencies based on your project specifics.
We address ANY lifecycle stages: category-inventor, new technology, challenger brands, relaunch/rebrand, reinvent mature brands, sustainable shift, brand harmonization. We apply a mix of strategic reframing thinking with senior marketing techniques, twisting the mix with unconventional angles to respond to all clients' challenges.
Independent Cross-Industry Marketing Consulting network:
the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².
Keen preference for pioneers exploring the edges of status quo.
+32 473 43 00 59