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We bring you senior marketing experience from 20+ sectors. Think beyond competition and industry-accepted rules. Add immediate value, enrich your marketing with proven strategies and tactics.
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From USP to CVP

Unique Selling Points (USP) = what makes the difference vs. generics / commodities / competitors. Customer Value Proposition (CVP) is your eco-system of value, your strengths from customers' perspective. According to segments / innovation eagerness, the value will be translated differently. Beyond product, what is the true benefit? What problem do you solve? Why do you exist? 

A common reaction we get after the work : "You understand us better than we do ourselves!"

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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo

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