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We bring you senior marketing experience from 20+ sectors. Think beyond competition and industry-accepted rules. Add immediate value, enrich your marketing with proven strategies and tactics.
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Positioning or Brand Manifesto

What specific brand territory will you claim? Beyond usual USPs (unique selling point), what values do you own? What’s your core DNA? Your lighthouse identity (the simple, unmistakable thing you stand for)? Your brand personality, tone-of-voice?  We translate this into a manifesto, a movement that will resonate thru the whole company, inspire fans / ambassadors to defend your brand (beyond just purchasing your product). 

We love differentiating brand positionings, but whatever the category, some basic boxes need a 'check' first. Some attributes are a must to be relevant and enter prospects’ set of considered brands. You can’t launch a car today without ABS, or an e-commerce without hassle-free retour handling. We call them entry tickets. Only then you can start differentiating. 

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Independent Cross-Industry Marketing Consulting network:

the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².

Keen preference for pioneers exploring the edges of status quo

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