We love cars, but we don't enjoy buying an insurance. We love the sun, but we hated putting on sunscreen. We love our planet, but not really sure about wanting to stop flying to prevent climate change. The question is : what if we could make prevention inspiring & desirable?  Without making it regressive/negative/fearful. We know from Greta that doom & loom approaches work to get some awareness, but knowledge only doesn't bring us humans into action.