Cross-Sector Marketing Strategy applied
We address ANY lifecycle stages: category-inventor, new technology, challenger brands, relaunch/rebrand, reinvent mature brands, sustainable shift, brand harmonization. We apply a mix of strategic reframing thinking with senior marketing techniques, twisting the mix with unconventional angles to respond to all clients' challenges.
We like to cross bridges with other industries to ignite new approaches & above all differentiation.
We help develop an actionable vision. Your brand positioning, the way you address your customers’ needs. The strategy behind your business model, your customer experience, your media touchpoints. Because the implementation of the strategy / positioning across all channels will nourish your brand, the Markitects can assist you in translating it back into annual plans and activation tactics.
We act as architect-supervisors of the plans, working with your teams and your existing agencies. For clients with lack of manpower, we coordinate the implementation as your outsourced marketing department.
Here are the type of questions we receive.
- My product has become a commodity.
- Our customer experience has never been looked in its entirety
- Our marketing mix is too product-focused
- How can we explain our superior product features?
- What can B2B possible apply from B2C?
- BIG DATA / AI / Digital - what can our type of business do with it?
- My budget is 1/10 of my competitors. Worse, no budget.
- Can marketing do more pre-work for sales?
- Too many media, where to invest our limited budgets?
- We want the latest marketing tools integrated.