Differentiating & Disruptive
We love pioneers’ vision, they shift entire industries upwards. Passionate about innovation, we go for breaking new ground and inventive ways to raise attention.
In a risk-averse world, Mums, school teachers and investors alike have toned down our innovative minds. Since the day we are born, we're being told not to touch things. We believe in the exact contrary. We believe in experimentation. We love to take the helicopter and view other realities that might inspire you. Are new players solving initial customer needs? Exploring parallel worlds is the favourite part of our work : we cross industry borders and apply our algorithms to scour similar marketing issues in related and unrelated industries across the globe.
Also, exploring solutions beyond your usual industry may allow you to identify early/weak signals outside your industry signifying new possibilities or threats. So once we've understood your issues and rootcauses, we zoom out, we unfocus from your industry and specific industry-specific solutions. By zooming out and arborescent associative techbiques, we explore how other industries solved similar queries.
Our transversal / multi-sector / cross-industry muscles have been trained to detect strategic links between business models. Initial defensiveness and category-centered is normal risk avoidance, but “lending” subparts of successful strategies and tactics enables clients to innovate and differentiate more quickly and at a fraction of the R&D cost.
Call it open innovation-marketing.