Rebrand a range of technical B2C products into a strong & sexy challenger brand. We created a 100% coherent story, fully focused on its sustainable point of difference. The reason-to-believe? Natural & renewable enzymes! Since budgets were limited, we put the enzymes IN the brand (eezym.com), a range of household cleaning products, both super-efficient AND 100% from natural origin. It solves our unconscious paradox (natural products don't work), to break out of the 'green' niche & attack the masses. Eezym is a B2C brand of Realco SA, a belgium-based SME focused on enzymatic hygiene solutions.
Marketing strategy & plans from A-Z: Strategy, positioning, brand creation, brand architecture, launch plan, 3-year marketing plan, packaging, website, content strategy, social media, ...
We continue to act as "outsourced marketing director", working with the team on demand : they call us and we work together on key strategic projects, we fine-tune implementation with the brand managers to ensure every brand activation project is "on-brand", and continues to contribute to the established long term strategy.
"They transformed the way we market our B2C products, creating a clear strategic brand positioning for 1 focused enzymatic brand.The Markitects were able to create out-of-the-box marketing with our limited SME budgets. I feel confident that the choices we made together will prove to be successful."
Luk Van den Berghe, B2C Director, REALCO
Independent Cross-Industry Marketing Consulting network:
the Markitects inject strategic Marketing thinking from 20+ sectors to help clients grow sustainably².
Keen preference for pioneers exploring the edges of status quo.
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