Embrace difference in 2024

Stimulate What-iffers who lift us up from our rails.

Love annoying Why-ers who refuse the “always-done”. Invite new angles that elevate debate.

Seek Unconventional. Unorthodox. Original eyes. Welcome brave pioneers, who dare to be disapproved by crowds & still believe. 

Climate: Complex or cumulatively simple?

By now even ostrich businesses are aware of a climate issue. We've had the youth in the streets, alarmist scientists and 🙏 Greta's.
What if we all change gear, from awareness 😡 to solution-crafting across industries?

Welcome the Do decade. It's an AND❌AND❌AND story : Each of us, within our personal scope, can we rethink every routine under our control?

11 WHY's, 9 WHAT's & 6 HOW's for differentiating thinking

“Be yourself, everyone else is already taken”. Differentiation is how your brand is set apart from competition. Copycat marketing or incremental innovation (doing things a bit better vs. the others) will only buy time until the next price battle. 

To have an impact on growth, differentiation must be perceived.

Nudge your marketing: intervene on consumer behavior

Behavioral science looks into psychological and social mechanisms which enter into action in our everyday decision-making. 'Nudges' are one type of interventions that have been used since long in marketing, but have now be quantified and fine-tuned to become a key communication element of any brand or government.